Magazine B
Magazine B - Issue No. 53 | MUJI
$32
Limited stock
Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means "no-brand quality goods". Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.
Magazine B is an ad-free monthly publication based in Seoul, Korea that introduces one well-balanced brand from around the world in each issue. Between its covers B not only shares untold storied behind the brand, but also its essence and culture that all readers interested in brand marketing and management can appreciate.
Take Pride In What You Own
