In 1937, after his friends died in a tragic mountaineering accident partly caused by poor footwear, Vitale Bramani started Vibram to create more functional outsoles. Vibram has striven since that time to develop new products for people on their feet. In 2005, the Italian company introduced its first finished product line, FiveFingers, showing how a component manufacturer can itself become a brand.
Magazine B is an ad-free monthly publication based in Seoul, Korea that introduces one well-balanced brand from around the world in each issue. Between its covers B not only shares untold storied behind the brand, but also its essence and culture that all readers interested in brand marketing and management can appreciate.