Recognized today by its iconic checkerboard slip-ons and ‘Off the Wall’ slogan, Vans was able to separate its path from that of other sneaker brands by spending the last several decades building up a unique brand identity. In the early 1970s, Vans created skate shoes for now-legendary skateboarders Tony Alva and Stacy Peralta —the so-called “pioneers” of modern skateboarding. With its feet firmly rooted in this rich legacy, Vans went on to become the ultimate supporter and embodiment of youth culture through its myriad of involvements in the action sports, music, art, and street fashion world.
Magazine B is an ad-free monthly publication based in Seoul, Korea that introduces one well-balanced brand from around the world in each issue. Between its covers B not only shares untold storied behind the brand, but also its essence and culture that all readers interested in brand marketing and management can appreciate.