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Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means "no-brand quality goods". Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.
Magazine B is an ad-free monthly publication based in Seoul, Korea that introduces one well-balanced brand from around the world in each issue. Between its covers B not only shares untold storied behind the brand, but also its essence and culture that all readers interested in brand marketing and management can appreciate.
