Recognizable by the signature four white stitches and blank tag, celebrated French fashion brand Maison Margiela made its debut in Paris in 1988. Founder Martin Margiela shied away from the spotlight, choosing anonymity over celebrity and "we" over "I". An avant garde at heart, he challenged the idea of traditional garments by experimenting with deconstruction and reconstruction, exaggerated silhouettes and tromp-l’oeil. Margiela’s spirit lives on in the Maison Margiela brand, even after his resignation in 2009.
Magazine B is an ad-free monthly publication based in Seoul, Korea that introduces one well-balanced brand from around the world in each issue. Between its covers B not only shares untold storied behind the brand, but also its essence and culture that all readers interested in brand marketing and management can appreciate.