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The story of HOMECORE starts 25 years ago in Paris, by Alexandre Guarneri -a pioneer of hip hop culture in France. After gaining a large following importing sneakers and clothing on frequent trips to New York City and reselling them for profit, Alexandre and friend Steph Cop founded Homecore in 1992, out of their space in Chatelet, Paris.

Working closely with small manufacturers in Portugal since day 1, the brand has evolved to blend influences from streetwear, to American and French workwear, to its current incarnation stylish and modern takes on very classic pieces. Many elements of their products consist of upcycled and recycled materials, giving a unique touch to the garment you wear.

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