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Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials. VEJA uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials conceived in recycled plastic bottles or recycled polyester. VEJA sneakers are produced in high-standard factories in Brazil.

One of the main raw materials used by VEJA is Amazonian rubber. More than 1953 tons of Amazonian rubber have been purchased from 2007 till the end of 2021. VEJA buys it 4 times the market price, directly from cooperatives formed by families of rubber tappers. The areas surrounding the rubber producer families are also protected. This material is used in the sole of every sneaker. Oh, and did we mention the sneakers are timeless classics, worn the world-over. That helps too...
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