Magazine B

Magazine B is an ad-free monthly publication based in Seoul, Korea that introduces one well-balanced brand from around the world in each issue. Between its covers B not only shares untold storied behind the brand, but also its essence and culture that all readers interested in brand marketing and management can appreciate.

B dedicates each issue to the story of one specific brand, selected based on four standards: beauty, practicality, price, and philosophy. Using the consumers’ perspective, the magazine has adopted a documentary format to deliver its idea that the genuine way of gaining insight into branding and marketing is not reading jargon-ridden textbooks on brand marketing, but directly seeing and feeling what is going on in the field.