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Handcrafted from natural ingredients, Groom's products are created, tested and produced in their Montreal workshop. The core idea of Groom is to make the best of men's products, nothing less. No paraben, artificial perfume, colouring agents or petrolatum are used; only the best of carefully selected, natural ingredients. Products are small-batch produced so as to guarantee optimal freshness and quality. Not tested on animals.
Mastering the art of shaving turns a daily chore into true pleasure, but most of all it brings the gentleman out of you. Groom's products are inspired from tradition, but improved for modern performance.