In 1906, William J. Riley, British emigrant, founded the New Balance Arch Support Company, manufacturing arch supports and other accessories designed to improve shoe fit in the Boston area. His first product, a flexible arch support, was designed with three support points to provide greater balance and comfort in the shoe. It is believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk.
Since then the brand has grown into one of the world's major sports footwear manufacturers, always remaining true to its philosophy of wanting to make a better sneaker. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market.They are the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA.