Based in the Republic of South Korea, Seoul specifically, EASTLOGUE was established in 2011 by Dongki Lee (who by the way, is a super nice guy). The focus is on presenting inspired modern versions of vintage military wear, with elements of traditional sportswear aesthetics blended throughout. While extremely popular in South Korea, the brand is expanding to the global market - and the response has been amazing.
"The archive of traditional sportswear that we gathered throughout the past present refined craftsmanship and balance. Our goal is to keep those values and also provide modern silhouette that is timeless: the collections are the representation of our values and goals, it will relate to various generations with aesthetics that are relevant for a long time to come".